Step into the world of extraordinary events with A Sweet Spot Events and DMC, your premier partner in crafting unparalleled experiences. As seasoned event managers with over three decades of expertise, we take pride in curating and orchestrating exclusive events, conferences, and seminars that leave a lasting impression.
Whether it's a corporate gathering, an exclusive private soirée or a high-profile conference, we are committed to offering top-notch counsel and seamless execution to make your event truly exceptional.
At A Sweet Spot Events and DMC, we understand the global nature of modern events. Through our strategic alliance with Visit Morocco Travel & Events, we transcend borders to seamlessly manage international events and cater to exclusive private requests. This partnership allows us to bring a touch of uniqueness and a global perspective to every event we handle.
Experience the difference with A Sweet Spot Events – where expertise meets creativity, and every detail is crafted to perfection. Elevate your events to new heights with us as your dedicated event management partner.
Meet our founder!
With 3 decades of experience in MICE and tourism, Lina’s journey is a testament to dedication to the world of events.
Born in Morocco, raised in Spain, and educated in France and the UK, her multicultural upbringing spanning North Africa and Europe ignited a passion for travel, event organization, and cultural exploration.
Since 1998, Lina has been instrumental in establishing Visit Morocco as the leading Destination Management Company in the region.
Known for boundless energy and meticulous attention to detail, she ventured into Dubai in 2012, founding A Sweet Spot Events and DMC and extending her influence across the UAE.
Driven by a passion for exceeding expectations, and her very well curated skilled team, her commitment to excellence can only be described as inspiring.